Megan has been executing marketing strategies in the laboratory informatics space for over 15 years. She also has extended experience in B2B and B2C marketing professional services and products. With her Marketing and Graphic Design degree, Megan builds the marketing strategy and tactical plan to drive lead generation, brand awareness, and thought leadership for the company. She also directs the daily marketing efforts which include inbound marketing, digital and print media, website management, SEO, events coordination, and public relations.